Wishes, Niches & Pitches: The Echoes of a Singular Phrase

The sudden need to be everything to everyone can be very attractive, as you tend to believe you won’t miss any opportunity trade your skills and talent. So, you blast your profile with an array of things you do, can do, and wish you can do. Your business card for Read more about Wishes, Niches & Pitches: The Echoes of a Singular Phrase[…]

HOW NOT TO KILL YOUR BRAND SHORT (TRUE STORY)

This post was inspired by the recent outburst on Twitter between two major banks in Nigeria, Diamond Bank and Sterling Bank, over the use of short forms. I had to visit their Twitter handles to see for myself. Apparently this happens to be one of the rules in Living Your Read more about HOW NOT TO KILL YOUR BRAND SHORT (TRUE STORY)[…]

Instagram, the new icon and the irony of innovation.

I picked up my phone some days ago to check my Instagram notifications only to discover that the icon had changed. What! I quickly clicked on the new icon and then, boom!!! I saw a totally different interface. At first, I thought something was wrong with my phone, until I Read more about Instagram, the new icon and the irony of innovation.[…]

Test the Waters, but Move Strategically Forward (Part 1)

Whether you like it or yes, the world of business is moving at a fast pace and the online marketplace is not left out. In 2012, I started my brand identity design and management company in Nigeria. I focused on developing brand identity concepts and designs for my client. It Read more about Test the Waters, but Move Strategically Forward (Part 1)[…]