Instagram, the new icon and the irony of innovation.

I picked up my phone some days ago to check my Instagram notifications only to discover that the icon had changed. What!

I quickly clicked on the new icon and then, boom!!! I saw a totally different interface.

At first, I thought something was wrong with my phone, until I stumbled on comments from different users all over the world on social media, majority of whom were highly disappointed and annoyed at the new icon.

Most of the comment were negative. At least 7 out of 10 people disliked the new Instagram logo.

I thought to myself, what could really make people turn down this new logo?

Could it be that people just hate change or is it that the entire idea of changing the logo was a bad idea in the first place?

This brings me to two questions that we need to address as it relates to innovation and the need to improve our business;

1. Should our focus be on innovation or user experience?

In my opinion, sometimes, innovation can be a distraction or let me put this way, trying really hard to innovate can be a distraction.

INNOVATION, SOMETIMES, CAN BE A DISTRACTION.

People don’t buy features, they buy results. As far as they are concerned, if the product in question can deliver the desired result, what difference does it make enhancing the features, if it doesn’t add up to a better result.

In other words, as you build your personal brand or business, your focus should be on the experience your client or audience will leave with, rather than what best feature or product to add to your list of services.

User experience should always precede innovation.

2. Was the innovation an improvement from users feedback?

I’m a firm believer of the power of feedback. I don’t know if Instagram carried out a survey to ascertain users expectation. If they did, then what went wrong?

One vital practice we need to inculcate as we build our brand, is to find ways to get feedback from people and then use the feedback to make necessary improvements.

So far, one take home for me from the whole tantrum on the new Instagram icon is that, people don’t necessarily buy features, they buy results.

What do you think about the new Instagram icon?

Let me know your thoughts.

 

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