Wishes, Niches & Pitches: The Echoes of a Singular Phrase

The sudden need to be everything to everyone can be very attractive, as you tend to believe you won’t miss any opportunity trade your skills and talent. So, you blast your profile with an array of things you do, can do, and wish you can do. Your business card for Read more about Wishes, Niches & Pitches: The Echoes of a Singular Phrase[…]

HOW NOT TO KILL YOUR BRAND SHORT (TRUE STORY)

This post was inspired by the recent outburst on Twitter between two major banks in Nigeria, Diamond Bank and Sterling Bank, over the use of short forms. I had to visit their Twitter handles to see for myself. Apparently this happens to be one of the rules in Living Your Read more about HOW NOT TO KILL YOUR BRAND SHORT (TRUE STORY)[…]