I had an interesting chat with a lady who followed me on Twitter last Friday.
Our conversation started after she received my automated message I send to new followers on Twitter.
In today’s fast paced world, it is quickly perceived that the brand that talks, is the brand that works. In other words, no matter the structure and sophistication of your brand, if people (prospect) cannot interact with your brand, either personal or business brand, it is as good as you are out of business.
Nobody loves to get into an office environment and not have anyone to attend to them.
Can you remember how furious you were the last time you visited the customer service desk of your bank and no one showed up to attend to you?
Or how furious you were when you dialed the customer service line of your mobile operator and no one responded to your call?
I bet you were not only furious, but also disappointed.
That’s how people feel when you don’t show up and interact with them.
By interaction, I mean meaningful interactions, not the kind that leads to no where.
People love to talk, but they love it more when you show up and talk back, in such a way that you provide answers to their burning questions with an attitude that shows you are paying attention.
Have you observed that the brands that get the most attention and respect, are brands that interacts their audience?
Both personal brands or corporate brands. They often times reply every meaningful comments, tweets, emails, posts etc.
Here’s a word to take home from this short post;
“Sometimes, we can be so carried away by the food (sorry, business) on the table, that we completely ignore or turn deaf ears to the prospects at the door.”
How are you interacting with your prospect?
Are you creating an enabling environment where people can interact with your brand?
Let me know your thoughts.