While ruminating on how some personal brands have been able to carve a niche for themselves, lead the pack in their field and remain relevant, one word kept popping up in my head…
These personal brands have over time built a brand that is indomitable.
What do I mean by indomitable?
What I mean is this, these guys have built a brand that is bulletproof. In other words, they have against all odds, built a brand that appears simple, but is built on solid principles, that keeps evolving as they go, and has remained relevant over the years.
In my study and observation on how some of these people become a force to reckon with in their field, it has always fascinated me how these folks haven built their brand decades ago, still remain relevant today.
Which brings me to what I will be sharing today and probably in the coming weeks on #BrandingTuesday; on how you can begin to apply these tips to build your indomitable personal brand.
These tips might sound simple on the surface, which it is anyway, but if you take it through deep thinking, you will come out with your own revelation and principles that you can begin to adopt to your personal brand.
These personal brands have gone through what I call the “4 Funnels of an Indomitable Brand”
Do you desire to build an indomitable personal brand?
Walk with me.
The first funnel and the most crucial one is…
Funnel number 1: Meaning.
Guys, it all starts here.
In this game, it’s all about meaning. What life means to you, what your story means to you, what the challenges you face means to you, the meaning you draw out from any situation, your ideology beneath a subject matter, the principles in your practice.
This funnel calls for depth, and only few are willing and daring to go deeper enough to understand it.
This funnel shapes how you view life, it shapes your perspective, what you do, what you say. It shapes your entire story.
After observing quite a number of personal brands, I find this funnel to be their powerhouse.
This is were they form their belief, their ideology, their conviction. This is where they develop that fortitude to shape thoughts and systems in their field.
Have you ever wondered why some folks are seen as force to be reckoned with in a field?
Have you ever wondered why their name seems to pop up when a particular subject matter is discussed?
Do you want to be indomitable?
Go for MEANING.
Guys, you want to hear the honest truth?
“There is a lot to building a strong personal brand than what meets the eye.”
Beneath what is seen, go deeper, scratch the surface. Be a student of deep thinking. Seek to understand the underlying thoughts behind what you are doing.
When I sit to listen to these indomitable personal brands, I find these common pattern, they have a deep seated sense of meaning; one that not only shapes how they view life, but shapes the way others view life.
Will you go for MEANING today?
[To be continued]
Let me know your thoughts.
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