The sudden need to be everything to everyone can be very attractive, as you tend to believe you won’t miss any opportunity trade your skills and talent.
So, you blast your profile with an array of things you do, can do, and wish you can do.
Your business card for example, is an assemblage of several services, it almost looks like a junkyard.
So your profile looks like something like this;
I am (your name), I’m a sales coach, business strategist, event planner, social media marketer, digital publisher, entrepreneur, speaker, philanthropist and the list goes on and on.
You know those kind of profile…where the owner want be everything and do everything, just like some landlords who will extend the fence of their land to the road in the bid to acquire more space.
For starters, the temptation to join this bandwagon is very likely, as they strive to be seen and get their share of the ‘national’, no scratch that, visibility and income cake.
I have been there.
My first business card was going to look like that…I wanted to mention every
‘damn’ thing I do, could do, or wish I could do.
Now, don’t get wrong, I am not saying it is a crime to have be there or done that.
What I am driving at is for you to make a choice to stand out and have ‘a’ voice. Not many voices. A voice.
Too many voices is just noise.
What do I mean?
Picture this, you are in a seminar and the facilitator ask a question. Instead of one person to answer the question, everyone in that room decides to answer that question at the same time…what do you think will happen?
Noise, noise, and more noise, no one will hear a thing said. It will be chaotic.
That’s what happens when you try to be everything and do everything.
I remember being in a training sometime ago, where our profiles where audited and my LinkedIn profile was projected on the screen as a case study.
The facilitator asked me some few questions about what I do, what I am passionate about, etc.
Right there and then, we discovered a key phrase was missing in the profile…for example, the word, ‘brand’ hardly showed up in my profile as what I do. Which will eventually reduce the rate at which my profile will show up when that keyword is searched (another talk for another day)
That session was an eyeopener for me, as it rapidly changed my game.
Building an exceptional personal brand takes time and effort, but beyond that, it takes discipline.
The discipline to find your niche and pitch it at all time.
What is your niche?
Now, I know you have heard several talks about finding your ‘niche’, so I won’t bore you with that…but beyond the “study your market or audience” side of the story, here is something you probably haven’t heard before;
Finding your niche, can be as simple as, finding what makes you tick, what you have a knack for, what resonate deep with who you are, and simply finding ways to express that.
In dedicating yourself to finding and doing just that, you will soon find out that one phrase shows up every single time.
For some, it is business, others it is career, some it is storytelling, others it is writing, some it is branding, others it is lifestyle, some it is income, others it is technology, some it is agriculture, others it is fashion, some it is productivity, others it is sales, some it is finance, others it is fit and wellness.
At the end or beginning of the day, you will see that ‘phrase’ expand your brand to other frontiers as you put it to use, grow and make progress.
So right now, what is your niche? And how do pitch it?
Here is an example;
Niche: Brand, Branding
Pitch: I help professionals and creative entrepreneurs build an exceptional brand.
How do you do that?
That’s the next question that will pop up…then you’re ready to talk business.
Let me know your thought.