Building a strong personal brand is fast becoming a must-have for career professionals and entrepreneurs in 2022. In this short article, I will be sharing with you, three (3) thoughts I shared recently on Personal Branding;
1. , – This means as a career professional or entrepreneur, you are an embodiment of values, skills and dreams, that may not be fully utilized within the context of your job or work. However, personal branding helps you maximize your full potential such that you are utilizing your skills to provide value to others and then becoming a person of value even beyond your job.
2. , – Your personal is measured by the value you add to others, your company or your business. Personal branding is the process of becoming more valuable where you are. To do this, you have to ensure your visual appearance matches the value you provide. In other words, appearance may attract people, value is what retains them.
3. – Personal branding places on you the responsibility to work on your ability to develop your own unique perspective to any subject matter. What subject are you interested in providing services? Develop thought leadership in that area, such that people know you to bring a unique perspective to that subject.
Working on your personal brand, as you work on your job, seeking to add value where you are and bringing your own unique perspective to subject matter will ensure you build a personal brand that is credible, visible and influential.
Let me know your thoughts about this three (3) golden rules. Did it resonates with you? Kindly share your thoughts in the comment section.
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